ACHIEVE
TOP RANKING IN SEARCH ENGINES
The tutorial is all
about getting your site listed on top in Search Engines i.e Search
Engine Optimization.
First thing you need to do is find the keywords you want to optimize
for.
There is great tool by Overture (/http://inventory.overture.com)
But I would suggest using this free tool called GoodKeywords
(/http://www.goodkeywords.com/products/gkw/)
This one does the same job as Overture does but it also supports other
Search Engines (Lycos and Teoma etc..)
For example if you want to optimize for the keyword "tech news", just
search for the keyword in any of the tools specified above... It would
show you keywords related to that and not of the searches..
Pick the keywords which are related to your site.
For example when you search for "Tech News" you'll see the following
results:
Count Search Term
11770 tech news
351 itt news tech
191 high tech news
60 news tech texas
49 computer tech news
42 bio news tech
34 in itt news tech
30 news tech virginia
29 asia news tech
25 hi tech news
25 sci tech news
Now see what other terms are related to your keyword technology news
Do couple of searches like that and note down around 15-20 keywords.
Then, keep the keywords which are searched most on the top.
Now you need Title Tag for the page.
Title tag should include top 3 keywords, like for "tech news" it can be
like :
"Latest Tech News, Information Technology News and Other computer
raleted news here."
Remember that characters should not be more than 95 and should not
have more than 3 "," commas - some search engines might cosider more
than 3 commas as spam
Now move on to Meta Tags
You need following Meta Tags in web page
<META http-equiv="Content-Type" content="text/html;
charset=iso-8859-1">
<META name="keywords" content="keyword1,keyword2,keyword3">
<META name="description" content="brief description about the
site">
<META name="robots" Content="Index,Follow">
No need to have other meta tags like abstract, re-visit and all, most
people dont read it.
Now...
<META http-equiv="Content-Type" content="text/html;
charset=iso-8859-1">
This tag is tells content type is html and character set used it
iso-8859-1 there are other character sets also but this is the one
mosty used..
<META name="keywords" content="keyword1,keyword2,keyword3">
This one should have all your keywords inside starting from keyword
with most counts...
keyword tag for our example would be something like :
<META name="keywords" content="tech news,technology news, computer
technology news,information technology,software news">
Remember to put around 15-20 keywords max not more than that. Dont
repeat keywords or dont put keywords like, "tech news", "info tech
news", "latest tech news" and so on...
<META name="description" content="brief description about the
site">
Provide short decription about your site and include all the keywords
mentioned in the title tag.
Decription tag should be:
<META name="description" content="One Stop for Latest Tech News,
Information Technology News, Computer Related and Software news.">
It can be upto 255 characters and avoid using more than 3 "," commas
<META name="robots" Content="Index,Follow">
This is used for search robots..following explanation will help you :
index,follow = index the page as well as follow the links
noindex,follow = dont index the page but follow the links
index,nofollow = index the page but dont follow the links
noindex,nofollow = dont index page, dont follow the links
all = same as index,follow
none = same as noindex,nofollow
Now move on to body part of the page
Include all top 3 keywords here,
I would suggest to break the keyword and use it...
For example
YourSiteName.com one stop for all kind of Latest Tech News and Computer
Related information and reviews.................
Include main keywords in <h#> tags <h1><h2> etc..
and start with <h1> and then move to <h2> <h3> etc..
<h1> tag will be too big but CSS can help you there, define small
font size in css for H1,H2,... tags
When done with page copy, then you need to provide title and alt tags
for images and links.
Use some keywords in the tags but dont add all the keywords and if
not neccessary then dont use keywords in it, basically it should
explain what is image all about.
Remember to add Top keyword atleast 4 times in the body and other 2
keywords thrice and twice respectively.
Now move on to Footer Part
Try to include top keywords here and see the effect, use site keywords
as links i.e.
<a href="news.php">Tech News</a> <a
href="software-news.php">Software News</a> etc..
Now finally, you need to read some more stuff..may be you can all it as
bottom lines...
Site Map - This is page where you need to put all the links present
in your site, this is will help Search Engines to find the links easily
and also provide link for site map in footer, as search engines start
scanning the page from bottom.
Robots.txt - This file contains address of directories which should
not be scanned by search engines.. more info can be found here :
/http://www.robotstxt.org/wc/exclusion.html search engines line google,
yahoo ask for robots.txt file.
Valid HTML - Your code should have valid html and doc type, Its
kind of diffucult to follow all the standards but you can atleast open
and close all the tags properly, you can check your page's html online
here : /http://validator.w3.org/ or you can use this free software
called HTML Tidy : /http://tidy.sourceforge.net/
All done now, you just need to check your site with this script,
its called SEO Doctor : /http://www.instantposition.com/seo_doctor.cfm
It'll show you the report of your site with solution.
Now, correct the errors and start submitting the site :
Start with google : /http://google.com/addurl.html
then yahoo : /http://submit.search.yahoo.com/free/request
then move to altavista,alltheweb and other search engies..
Also submit your site to direcories like /http://dmoz.org ,
/http://jayde.com etc...
Dmoz is must, as google, yahoo and may more search engines uses same
directory
And remember, dont try to SPAM with keywords in these directories, dmoz
is handled by Human Editors
Submitted the sites, but still i cant see you site on top?
Wait for sometime may be a month or so but keep an eye on your
search term, use /http://GoogleAlert.com - this will show whenever
google updates for your keywords, it will mail you the new results.
And also check whether your site is listed on google..
use this tool called Google Monitor, it can be downloaded for free from
: http://www.cleverstat.com/google-monitor.htm
Original Tutorial
by Acidtone for TheTAZZone-TAZForum
Originally posted on April 15th, 2006 here
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